Primula auricula

Snug  inside  the glass house of the Holkham Walled Garden the Primula auriculas are starting to bloom.  This is a species of primrose often called Auricula or bear's ear (from the shape of its leaves) that grows in the mountain ranges of Central Europe. 

As with so many plants there are avid fans of the Auricula and a National Society called  The National Auricula and Primula Society. 

Their website for the Northern Section writes: 

"From the early years of the 17^th Century there have been shows for florist flowers including Auriculas. The early shows were held in public houses and often there would be a florist feast and a fair amount of alcohol would be consumed. It was good to tell that these early florists lacked the feminine influence that keeps us a respectable society today."